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MYTHERESA - Interactive Packaging

With the MYTHERESA Interactive Packaging experience customers can experience exclusive fashion content and the brand in new dimensions.

With the MYTHERESA Interactive Packaging experience customers can experience exclusive fashion content and the brand in new dimensions.

The moment when customers receive their iconic MYTHERESA package is something very special and unique for many. We use the highlight touchpoint with the luxury brand and add a very special dimension to it: with an innovative AR experience, customers experience exclusive fashion content in the form of videos with emotional 3D elements in their personal environment. The unique MYTHERESA moment becomes an unforgettable experience for customers, creates buzz through user-generated content and additionally charges the brand emotionally.

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Featured screenshot
Featured screenshot
Featured screenshot