AHC, Unilever's leading skincare brand in Southeast Asia, wanted to find a new way engage consumers - with a focus on the in-store experience.
Arcade was engaged to take the beautiful bubbles from AHC's brand and turn them into a fun immersive game for consumers to enjoy.
We used a combination of face and world effects to create a hilarious bubble-popping experience that allowed users to compete and post their scores in the five roll-out markets - Singapore, Vietnam, Philippines, Malaysia and Indonesia.
We also worked in collaboration with the local retailers in these markets to offer shopper discounts to players who popped enough bubbles in their 30 seconds, introducing and even more compelling reason to play.
After each game, consumers could save and share an image of themselves with their score, access the discount codes they had unlocked - or try for a higher score!