Bring Cricket Attax cards to life in magical AR! See your favourite players from The Hundred perform in the palm of your hand...!
The Hundred is the hi-octane tournament designed to throw open cricket's doors to all, especially family audiences. We partnered with Topps, producers of the Cricket Attax collectible cards, to put player avatars literally in the palm of fans' hands.
A special limited edition set of cards could be scanned to bring some of The Hundred's superstars to life in WebAR, performing right there on the surface of their card.
The activation ran throughout the second season of The Hundred and beyond, rewarding collectors for finding the coveted AR-enabled cards.
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