In honor of International Women’s Day, the largest bank in Russia, Sberbank, teamed up with digital agencies Mosaic and Hyper Reality to create “March 8th,” a Web AR activation that allows users to send the women in their lives a virtual bouquet. The activation was promoted with a TV spot that ran in Russia, as well as direct mail, and an email push to subscribers.
We've found that 8th Wall technology is perfect for promo-activations. It's pretty easy to implement and agile enough for any user journey. The tracking quality and working speed is fantastic. We have tried most AR libraries on the market and can say with confidence 8th Wall is the leading technology now.
To delight their loved ones during International Women’s Day, users could customize a virtual bouquet then instantly send it to them via SMS, social media or email. Recipients are surprised by personalized 3D flowers that appear in their own environment with the tap of a button.
March 8th was launched just before International Women’s Day in Russia. A simple yet meaningful experience, March 8th amassed over 1 million user sessions in the first two weeks with an average dwell time of 1 minute and 18 seconds. Of the hundreds of thousands of bouquets created, 94% were shared with another person.
Mosaic is one of Russia's largest independent digital-agencies. The company's activities include formation of digital-strategy, use of social media tools, cross-platform creative solutions, video products, mobile products and promotion in the field of new media. Guided by their motto New media for the best brands, the agency develops and implements digital-oriented solutions to the Russian market for international companies including Procter & Gamble, MTS, Sberbank, Heineken, Diageo and others.