Nike's Air Jordan XXXV launch went virtual due to social distancing. Our website hosted exclusive content generating excitement without an IRL event.
We devised an unveil unlike any other, producing a website to host a live-streamed shoe unveil and house exclusive AJ XXXV content.
The site gave access to an AR preview of the new Jordans, and animations starring top (W)NBA players rocking them. As a digital keepsake, we also designed bespoke ‘GIFts’ featuring press invitees in the same otherworldly style.
Going beyond the typical shoe reveal bringing the AJ XXXV to life in a way that was both innovative and immersive. Pushing the boundaries of what's possible, and giving fans a glimpse of the future of digital experiences
Other Work by Media.Monks