Nike - Air Jordan XXXV Unveil
Media.Monks 
Nike's Air Jordan XXXV launch went virtual due to social distancing. Our website hosted exclusive content generating excitement without an IRL event.
Nike's Air Jordan XXXV launch went virtual due to social distancing. Our website hosted exclusive content generating excitement without an IRL event.
We devised an unveil unlike any other, producing a website to host a live-streamed shoe unveil and house exclusive AJ XXXV content.
The site gave access to an AR preview of the new Jordans, and animations starring top (W)NBA players rocking them. As a digital keepsake, we also designed bespoke ‘GIFts’ featuring press invitees in the same otherworldly style.
Going beyond the typical shoe reveal bringing the AJ XXXV to life in a way that was both innovative and immersive. Pushing the boundaries of what's possible, and giving fans a glimpse of the future of digital experiences
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