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Red Bull - Art of the Can

Red Bull doesn’t just give you wings, it can be turned into amazing pieces of art. We turned the iconic Red Bull can into a piece of AR art.

We created two different experiences for Red Bull in celebration of a music festival.

Art of the Can: We turned the iconic Red Bull can into an amazing piece of art with the power of AR. Users were invited to scan their Red Bull can, or if they didn't have the can they had the option to place a virtual can in their environment.

Move to the Beat: Users were invited to place a 3D model of the festival stage, on top of which different characters appeared. Speakers also appeared, which recognised audio and 'moved to the beat'. Then, a Red Bull can appeared on top of the stage and the Red Bull drink was poured into a glass.

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Featured screenshot
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Featured screenshot