Start creating for free with Niantic 8th Wall today

Basic

For individuals to create, develop and publish on 8thwall.com. Great for prototyping, games, education and personal projects.

FREE

$ $ / year
Pro

Launch commercial projects for your company or clients, required for agencies with campaign-based work.

$99/ month

$1548 $1188 / year
Custom

Ideal for companies managing multiple projects or long-term platform integrations.

Specialized Pricing

$ $ / year
Questions about plans and pricing? Go to the FAQs.
Features

BASIC

PRO Marketing

CUSTOM Marketing

8th Wall Engine
World Effects
Featured
Featured
Featured
Face Effects
Featured
Featured
Featured
Sky Effects
Not Featured
Featured
Featured
Hand Tracking
Not Featured
Featured
Featured
Image Targets
Not Featured
Featured
Featured
Image Target Management API
Not Featured
Not Featured
Featured
VPS
Not Featured
Featured
Featured
Private VPS
Not Featured
Featured
Featured
Media Recorder
Not Featured
Featured
Featured
3D web development
Featured
Featured
Featured
Cross platform deployment
Featured
Featured
Featured
Project development
Team size
Unlimited
Unlimited
Unlimited
Create branded content
Not Featured
Featured
Featured
Commercial License management
Not Featured
Featured
Featured
Per project Commercial License for branded content
Not Featured
Featured
Not Featured
Unlimited commercial projects for a fixed fee
Not Featured
Not Featured
Featured
Share projects with other workspaces for collaboration
Not Featured
Featured
Featured
Accept invitations to work on shared projects
Featured
Featured
Featured
Concurrent Multiusers with Shared AR
10
100
250
Developer Tools
Cloud Editor
Not Featured
Featured
Featured
Niantic Studio
Featured
Featured
Featured
Three.js, Babylon, AFrame, React-three-fiber, Vue.js
Not Featured
Featured
Featured
Remote debugging, Integrated source control, Simulator
Featured
Featured
Featured
Local development (App key)
Not Featured
Featured
Featured
8th Wall Payments
Featured
Featured
Featured
External analytics
Featured
Featured
Featured
Publishing & Sharing
Unlimited non-commercial projects
Featured
Featured
Featured
8th Wall hosting
Featured
Featured
Featured
Self hosting
Not Featured
Featured
Featured
Remove default splash screen (commercial projects only)
Not Featured
Featured
Featured
Private publishing
Not Featured
Featured
Featured
Feature projects on 8thwall.com/discover
Not Featured
Featured
Featured
Connect custom domains
Not Featured
Featured
Featured
Developer Resources & Support
Project templates and modules
Featured
Featured
Featured
Forum technical support
Featured
Featured
Featured
Developer Slack Community
Featured
Featured
Featured
Tutorials
Featured
Featured
Featured
Email support
Not Featured
Featured
Featured
Priority technical support
Not Featured
Not Featured
Featured
Partner Program eligibility
Not Featured
Featured
Featured
Course access
Featured
Featured
Featured
Customer Success Manager
Not Featured
Not Featured
Featured

Commercial Licenses for Brands and Organizations

Brands and organizations require commercial licenses or an All Inclusive plan for public use of 8th Wall projects. Agencies and studios on the Pro plan must purchase per-project commercial licenses on behalf of their clients.

Monthly
$3,000 every month
$0 savings
Quarterly
$8,100 every 3 months
save $300 / month
Semi-Annual
$13,500 every 6 months
save $750 / month
Best Value
Annual
$24,000 every 12 months
save $1,000 / month

Monthly

$3,000 every month

$0 savings

Quarterly

$8,100 every 3 months

save $300 / month

Semi-Annual

$13,500 every 6 months

save $750 / month

Best Value

Annual

$24,000 every 12 months

save $1,000 / month

Unlimited views are subject to certain restrictions. Contact sales for annual licenses and All Custom plans.
All projects must display the Powered by 8th Wall badge on the loading page.

*Depending on where you live, you may be charged taxes in addition to the prices displayed.

8th Wall Ads

Purchasing a commercial license for an AR experience that you will distribute via ads? Talk to our sales team about a custom license based on ad spend instead of views.

Pricing FAQ

A project requires a Commercial License if you are planning to use it for any commercial purposes and/or paid use case. Ex. 1) You are an agency and you have a contract to develop a WebAR campaign for a client; 2) You are a company building a project or integrating 8th Wall technology into your platform.

A project does not require a Commercial License if it is created for personal use or educational purposes, a work of non-commercial artistic expression, a private demo, or a sample project to showcase work to prospective clients. If you are an educational institution please contact Licensing for information on a custom Education plan.

For 8th Wall-hosted projects, a “view” is a request from a web browser to the 8th Wall platform when a user visits your WebAR experience. For self-hosted projects, a ”view” is a request from a web browser to the 8th Wall platform when a user visits your WebAR experience and approves permissions to initiate an AR session.

The Commercial License does not grant Licensee the right to use and access the 8th Wall Platform for projects with extreme traffic spikes, excessive hosting requirements, live support requirements, integrations into third-party platforms, or those that violate the Terms of Service. Examples of such projects include but are not limited to AR commercials in major television broadcasts, national or international championships, high visibility social media endorsements, high-traffic hologram serving, or integrations with e-commerce sites or ad or technology platforms. Projects with these requirements must discuss needs with 8th Wall and obtain an alternate license. 8th Wall reserves the right in its sole discretion to determine whether a project violates these restrictions and may require an alternative license or additional fees or may suspend service upon this determination.

8th Wall subscriptions and licenses automatically renew every billing period until you cancel. You may cancel your 8th Wall plan at any time by logging into your 8th Wall account and going to the “Account” page. If you are canceling while on a paid plan, you will have access to 8th Wall through the end of your billing period. There are no credits or refunds for partial or unused months.

Yes. Your monthly or annual plan subscription provides you and your entire team with access to the 8th Wall platform. This is billed independently of any Commercial Licenses that are purchased.

When you are ready to launch your commercial project, log into your 8th Wall account and go to your Project Dashboard. If your project type is not already set to “Commercial,” make sure to change it to “Commercial” and then click the “Purchase License” button. Accept the Commercial Use Agreement, select a Commercial License, then proceed to checkout.

Lightship Visual Positioning (VPS) is currently in public beta and there is no charge for this service during public beta. During this period, Lightship VPS for Web is included in the monthly plan costs for 8th Wall. For commercial experiences which use Lightship VPS for Web, an active plan and a commercial license is required.

Pro plan users can opt to pay $8,100 every 3 months, a savings of $900, or $13,500 every 6 months, a savings of $4,500, or $24,000 every 12 months, saving $12,000. Commercial licenses are recurring and will automatically renew for the period you purchased until it is canceled or reaches the scheduled end date.

Shared AR includes concurrent user (CCU) limits per plan. If your web app is used at an event where you would have a burst in usage, please contact us to talk through pricing and support options. We can support your web app across more concurrent users and potentially even different geographical regions. These limits per plan include bandwidth usage.

When a commercial license ends the Web AR project will no longer be accessible. You can re-activate a license at a later time by purchasing a new commercial license directly in your Workspace.

Non-Commercial and non-branded experiences can be made with the Basic plan. This plan is great for students, artists, and hobbyists.

There is no difference between these plans, we wanted to highlight features that may be more applicable to gaming vs marketing, however you get access to all of these features in this plan.

A global hosting service allows you to host your project where your users are, with low latency via 225+ points of presence globally.

Please click on our Contact Us to find out more about our Beta product.