Imagine being able to view and interact with 3D objects in your environment in real time, without leaving your mobile browser. Augmented reality (AR) for the web is here, and we’re pretty excited about it. What does this mean exactly? Well, if you’re a brand, you can publish your own custom AR experience to your website. You can update it in real time and most importantly, anyone can view it, regardless of the mobile device or operating system they’re using. Your customers won’t even have to download an app.
AR experiences can now run directly on any existing website and are accessible by most smartphones with a camera and web browser. No apps needed.
Customers are no longer required to leave your website to download an app, which greatly improves the overall user experience.
Previewing items in AR provides a more realistic representation of products, increasing purchasing confidence.
Instantly accessible 3D content embedded within articles to enhance storytelling.
Ability for users to preview items in their real world environment before purchasing.
Custom AR campaigns encourage users to engage and interact with brands in real time.
Characters, games and stories spring to life with AR.
Instantly accessible 3D content embedded within promotional email campaigns.
3D content and interactions to enhance lesson plans and provide tools for online learning.