To accompany FOX’s LEGO Masters television program, Trigger developed a WebAR application for viewers at home to build their own LEGO creations in AR alongside the show’s master builders. As the show progresses each week, new challenges will appear in the web app for users to complete; builds can be submitted on Instagram and Twitter with tags #MasterBuilder and #Sweepstakes to earn the user a chance to win tickets to LEGOLAND, a LEGO Masters Build Box, and be featured on official LEGO Masters social channels.
The experience runs using a mobile browser and built-in device camera, with no app download required. Upon opening the WebAR application, users tap to place their LEGO plate in virtual space on a flat surface. From there, they can select different-colored bricks and decorations before placing them in world space with another tap. Users can find the weekly challenges by tapping the trophy icon in the upper left corner.
Other Work by Trigger — The XR Agency