8th Wall Blog

Chobani® Flip® Snacks Bring Halloween Magic to Life with Augmented Reality

Users can go trick or treating with new special edition Halloween-themed multipacks and WebAR

Sep 26, 2023 . 1 min read . Food & Beverage
Chobani® Flip® Snacks Bring Halloween Magic to Life with Augmented Reality

Chobani is conjuring up a bewitching Halloween experience for families and individuals alike. Just in time for the spookiest season of the year, Chobani® Flip® 4-packs are getting a playful makeover, complete with festive packaging and an immersive AR experience. 

Chobani Flip Halloween_AR_vid_02

By scanning the QR code on the packaging with a smartphone, customers step into the enchanting world of Halloween-themed Chobani Flip. Once inside the experience, participants can go trick or treating for the Chobani Flip products by knocking on doors that appear in front of them in AR. After completing the experience, users can snap a selfie with a mask inspired by the Flip Halloween characters and share it with friends and family. But that's not all – a treat awaits, which may include screensavers, coloring pages, and even physical goodies like button pins, keychains, and a mini fridge for users who complete the experience.

Chobani's creative use of AR technology, developed in collaboration with Tool and powered by 8th Wall, bridges the gap between traditional packaging and engaging digital content. This unique, interactive experience elevates Chobani's ability to connect with consumers in a whole new way.

👻 Learn more about this experience by trying it out for yourself here.


Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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