Chobani is conjuring up a bewitching Halloween experience for families and individuals alike. Just in time for the spookiest season of the year, Chobani® Flip® 4-packs are getting a playful makeover, complete with festive packaging and an immersive AR experience. 

By scanning the QR code on the packaging with a smartphone, customers step into the enchanting world of Halloween-themed Chobani Flip. Once inside the experience, participants can go trick or treating for the Chobani Flip products by knocking on doors that appear in front of them in AR. After completing the experience, users can snap a selfie with a mask inspired by the Flip Halloween characters and share it with friends and family. But that's not all – a treat awaits, which may include screensavers, coloring pages, and even physical goodies like button pins, keychains, and a mini fridge for users who complete the experience.

Chobani's creative use of AR technology, developed in collaboration with Tool and powered by 8th Wall, bridges the gap between traditional packaging and engaging digital content. This unique, interactive experience elevates Chobani's ability to connect with consumers in a whole new way.

👻 Learn more about this experience by trying it out for yourself here.