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Universal Studios and Lucid Reality Labs Bring Halloween Horror Nights to Life with a Bicoastal Mixed Reality Gargoyle
Guests at Universal Hollywood and Orlando are stepping into an all-new layer of Halloween Horror Nights storytelling powered by Lucid Reality Labs and 8th Wall.

MLB Japan Brings Player Stories to Life with Augmented Reality Manhole Covers
Wieden+Kennedy Tokyo and Gimbal Cube used 8th Wall’s AR capabilities to create a tribute to 12 Japanese players
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Britannia Brings Harry Potter’s Birthday to Life with an Augmented Reality Print Experience
Britannia and Xtendr turn a print ad into a Harry Potter birthday celebration with AR magic

Chips Ahoy! showcases multicultural artists with Happy By Design AR experience
The WebAR experience supports diversity in the creative space and strengthens ties with the younger generation

The Belvedere Museum of Vienna launches an adventure game and brings animals to life with AR
Museum enthusiasts can interact with animals to learn more about the animal kingdom and their eating habits

Paramount brings Transformers to life with WebAR
The Transformers were brought to life with augmented statues and transforming characters in fans’ own world
20th Century Studios brings “Avatar: The Way of Water” fans into the oceans of Pandora using WebAR
Fans can explore the underwater world of Pandora directly from their smartphones

NBC and Verizon bring fans into “La Brea” series with a WebAR experience
The AR experience is available for Verizon customers via the Fios set top box