8th Wall Blog
Editor’s Picks
Coca-Cola launches an out-of-this-world WebAR concert for the release of Coca-Cola Starlight with Ava Max
1 MIN READ | HOLOGRAM
Manchester City and TECNO Mobile launch a WebAR experience that allows football fans to sign for the Premier League champions
1 MIN READ | SPORTS & FITNESS
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Coca-Cola launches an out-of-this-world WebAR concert for the release of Coca-Cola Starlight with Ava Max
Fans can experience their own personal “Concert on a Coca-Cola” with Ava Max performing her hit singles including “Kings & Queens”

Manchester City and TECNO Mobile launch a WebAR experience that allows football fans to sign for the Premier League champions
Fans can explore the Etihad Stadium, meet first-team players, sign their new contract, select their squad number and take part in a penalty shootout
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Introducing Absolute Scale
8th Wall Engine now features a new SLAM capability which enables interactive, cross-platform, real-world scale WebAR—a first for the browser

Kia launches “Robo Dogmented Reality” experience for Super Bowl
The experience allows users to search for adoptable animals in their local areas through a partnership with the Petfinder Foundation

8th Wall is joining Niantic
8th Wall platform to remain a standalone offering and expand Niantic’s Lightship technology to WebAR

New Integration: Create holograms using 4Dviews’ high quality volumetric video capture system and stream them in 8th Wall WebAR
Developers can now easily add holograms captured using 4Dviews’ HOLOSYS to 8th Wall projects

Coldplay and BTS bring album covers to life with WebAR
Fans can experience Coldplay's and BTS’ music like never before with two out of this world AR experiences

Bring avatars into your WebAR experiences with Ready Player Me
Developers can now easily add custom, interactive avatars to 8th Wall projects to create browser-based metaverse experiences