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Augmented Reality Activation Dares You to Summon the Final Candyman Trailer

Visitors activate the WebAR experience by saying “Candyman” five times into a virtual mirror

Sep 31 MIN READ | ARTS & ENTERTAINMENT

8th Wall Developers Get New Superpowers with Powerful New Cloud Editor Features

Get started with the Cloud Editor’s new Code Search, Asset Property Panel and Debug Mode to supercharge your WebAR development

Sep 24 MIN READ | ANNOUNCEMENTS

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Dermalogica Uses On-Packaging WebAR Experience to Educate Customers on New Product Range

The Smart Serum experience informs customers on the product ingredients, product instructions and launch dates

Aug 281 MIN READ | BEAUTY & WELLNESS

Afterpay Launches First- Ever AR Shopping Experience For Afterpay Day

The campaign allows customers to access exclusive deals and drops in web-based augmented reality

Aug 201 MIN READ | FASHION & APPAREL

Doritos Launches Augmented Reality Experience to Encourage Live Music Fans Back to Events

The “Make Your Play” campaign allows fans to enter for the chance to win free tickets to live music events

Aug 171 MIN READ | FOOD & BEVERAGE

OLD BAY Launches AR Scavenger Hunt in Baltimore to Help Reinvigorate the Community

Customers follow clues from the OLD BAY Twitter account to capture the crabs and enter for the chance to win prizes

Aug 121 MIN READ | FOOD & BEVERAGE

Coca-Cola Europacific Partners NL is the First Company in the World to Add AR Experience to the Serving of Soft Drinks

The Soda Experience brings drink menus to life through realistic WebAR experience

Aug 91 MIN READ | FOOD & BEVERAGE

Oral B Launches AR Game To Promote Dental Hygiene During the Holiday Season

Players use the Oral B toothbrush to blast monsters in this Halloween themed game

Aug 51 MIN READ | BEAUTY & WELLNESS