World AR
Build immersive WebAR experiences that transform users’ surroundings
World Tracking
Powered by 8th Wall’s industry-leading SLAM engine for the browser, World Tracking lets users seamlessly integrate realistic AR scenes into their environment to play games, interact with characters or visualize products in 3D.
Precise Tracking
Instant surface detection, smooth and stable tracking, and a lightning-fast frame rate enable a truly immersive experience.
Try a projectAbsolute and Responsive Scale
Choose from Absolute Scale (objects reflect true life size) or Responsive Scale (determined by phone's distance from surface).
Try a projectEnvironmental Conditions
Accurate environmental conditions such as lighting, shadows and reflections for an immersive experience.
ExploreHolograms
Volumetric captures of celebrities, characters and spokespeople can be beamed directly to users' homes to entertain, educate and sell products.
ExplorePortals
Users can step into a 360-degree immersive environment to explore a live event, movie scene, abstract word, or digital twin of a store.
Try a projectAvatars
Invite users to step into the metaverse with their own customized, interactive avatars by adding the Ready Player Me integration to a WebAR project.
Try a projectImage Targets
Transform static packaging, posters and print ads into WebAR experiences that interact with the real world.
Explore Image TargetsSky Effects
Accurate segmentation of the sky—and edge feathering tools to blend borders between sky and world layers—enables the augmentation of weather, time of day or scenery. Sky Effects can be combined with World Tracking for a seamless world AR experience.
Background to Foreground
3D objects can move along the horizon, behind buildings, and move between the background and foreground.
ExploreEnvironmental Conditions
Full environmental changes to the sky and ground transform the user's atmosphere to immerse them in a scene.
Try a projectRise and Fall
AR content can move between the ground and sky, such as an airplane taking off or objects falling onto the floor.
ExploreLightship Maps
Easy-to-use and customizable maps anchor AR content to real-world locations to let users discover a hidden world of immersive experiences around them.
Create a 3D character on a map with a user's GPS location.
Launch city-wide WebAR experiences such as scavenger hunts.
Let users teleport to anywhere in the world.
Lightship VPS
A user's position can be determined with centimeter-level precision to anchor WebAR content to over 170,000 worldwide locations.
Quickly and accurately determine a user's position and orientation.
Use a 3D mesh of the location to enable occlusion and physics.
Persist WebAR content across sessions and users.
Get Started with 8th Wall
Get Inspired
Explore WebAR experiences that use World AR
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Spotify | Sam Smith "Diamonds" AR
Powster
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Nike | Drop Vault
14Four
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See Santa Fly | Sky Effects
Niantic
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Adidas | Giants AR
Moyosa Media
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H&M | AR Pop-Up Book
UNIT9
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LUSH Cosmetics | Snow Fairy Portal
Aircards
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SkyAquarium | Marine Life in the Clouds
Egorov Agency
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Bloomingdale's | 150th Anniversary AR
ROSE
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DC League of Superpets | Amazon Boxes
Future House Studios
FAQs
Answers to commonly asked questions about World AR
WebAR, or web-based augmented reality, refers to the technology which enables augmented reality to work within a browser. WebAR requires no app to download. Users access WebAR by clicking a link or scanning a QR code to open an AR-enabled web page in their browser.
World AR is . They can be combined to xyz.
Like all WebAR experiences, World AR (World Tracking and Sky Effects) can be opened by clicking a link or scanning a QR code, instead of downloading an app, making it immediately available across all devices that use the internet: phones and tablets (front and back-facing cameras); desktop computers and magic mirrors.
Yes. By using World Tracking and Sky Effects simultaneously, you can move content between the Sky layer and World layer. AR elements can start from the ground and fly up to the sky, or begin in the sky and fall down to the surface; move between the background and foreground; or combine multiple movements to create a more immersive scene.
Yes. Users can capture a selfie or video of their World AR experience and then share it to the most popular social media and messaging applications.
Since all 8th Wall AR experiences harness the power of the web, developers can integrate real-time APIs such as inventory or SKU data to create experiences that reflect real-time availability and product information to guide users from product selection to purchase with ease.