H&M: AR pop-up book

To launch Simone Rocha's exclusive collection with H&M, we elevated a physical lookbook into a digital masterpiece by using WebAR to bring the clothing line to life upon the pages.

Working with Dimension Studio, we used volumetric capture to create incredibly lifelike 3D holograms of a cast of talented actors, musicians, models and creatives. Each painted scene in the physical book has its own theme and unique AR marker. When scanned with a phone, the AR characters spring out of the book’s pages, dancing, posing and making music while wearing Rocha’s limited-edition new H&M collection.

The AR lookbook also has a pretty cool accolade – it has the most volumetrically captured assets in any single experience.