Human AR

Create WebAR experiences that use the face, ears and hands as a canvas

Realistic WebAR for Virtual Try-Ons, Entertainment and More

Face Effects and Hand Tracking offer users a wide range of meaningful WebAR experiences, from virtual try-ons to AR advertisements and immersive brand campaigns—all within a browser and no app needed. They work on any desktop, mobile front-facing camera, or magic mirror, providing high-fidelity experiences at home, in-store or on the go.

Face Effects

These are not your average face filters. Meticulous tracking of all areas of the face (including the ears) allows users to transform their features and accurately try on accessories such as makeup, hats, earrings and glasses.

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Virtual Try-Ons

Users can apply make-up or try on 3D objects such as hats, glasses and earrings in a way that's natural and realistic.

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Ear Tracking

With three attachment points and multiple occluders, users can try on earrings and headphones or transform their ears into something otherworldy!

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Facial Morphing

Realistic transformation of facial features and expressions lets users try out different looks, such as morphing into an animal or mascot.

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Facial Expression Controls

Users can control or interact with WebAR content using facial expressions such as winking, raising eyebrows or opening their mouth.

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Iris Tracking and Color Change

Advanced tools for estimating Interpupillary Distance (IPD) as well as iris tracking to enable changes to eye color in real time.

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Multi-Face Support

For a more social experience, users can try out Face Effects with up to three other people at the same time, then capture and share across social.

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Hand Tracking

Hand Tracking allows developers to create WebAR experiences that incorporate the hand, wrist, and fingers all in the same experience—with 36 attachment points distributed across the fingers, knuckles, wrist, and palm.

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Virtual Try-Ons

Users can try on multiple items such as rings and bracelets at the same time, and they automatically scale to fit the individual.

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Hand Gesture Controls

Audiences can pick up, move, push, and engage with virtual objects. Their hands can even transform into something else, like a virtual puppet!

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Special Effects

Users can play with mind-bending special effects such as holding an orb of light, zapping laser beams from their fingertips, and more.

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Holograms

Volumetric captures of celebrities, characters and spokespeople can be beamed directly to users' homes to entertain, educate and sell products.

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Get Inspired

Explore WebAR experiences that use Face Effects and Hand Tracking

Universal | Unlock Candyman Trailer

Powster
Pandora | Game of Thrones

Hoopla Digital
Polaroid | Brighten Your Colors

Moyosa Media
Dior | Pop-Up Shop

Atomic Digital Design
PJ Masks

Hoopla Digital
L.A. Dodgers | World Series Selfie

Aircards
Doritos | Make Your Play

Poplar Studio
CHOMORROW | Summon Dragon

Palan, Inc.
Oreo | Playful Dunks

AliveNow

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FAQs

Answers to commonly asked questions about Face Effects and WebAR

Are Face Effects the same thing as face filters?

Face Effects are essentially the same thing as face filters, but they include a range of special effects and functionality designed for WebAR.

What devices can users experience Face Effects and Hand Tracking on?

Like all WebAR experiences, Face Effects and Hand Tracking can be opened by clicking a link or scanning a QR code (instead of downloading an app), making it immediately available across all devices that use the internet: phones and tablets (front and back-facing cameras); desktop computers and magic mirrors.

What is the frame rate for tracking?

Tracking runs at 60 frames per second (fps).

What kinds of virtual try-ons can I create using Face Effects?

Face Effects enables you to create virtual try-ons for the following use cases (to name a few):

1. Headwear: Hats, headphones, scarves

2. Face and Eyes: Makeup, glasses, colored contact lenses

3. Ears: Earrings and headphones (Three distinct attachment points include the earlobes, inner ears, and ear helixes; as well as multiple ear occluders to ensure that objects behind the ear remain hidden, and items inside the ear respect anatomical structures like the tragus. If the user turns their head, ear mirroring maintains accurate content placement on both ears.)

What kinds of virtual try-ons can I create using Hand Tracking?

Hand Tracking enables you to create virtual try-ons for rings, watches and bracelets that automatically scale to fit the individual. Users can try on multiple items at the same time.

Is it possible to change the user's eye color?

Yes. Iris tracking enables changes to the user's iris in real time, including eye color.

Can users interact with Face Effects using facial gestures?

Yes. Users can use facial movements such as winking, closing or opening their mouth, raising eyebrows in surprise (and more) to trigger or control their Face Effects experience.

Is it possible to augment users' facial expressions?

Yes. Facial morphing includes the ability to adjust the expression of the eyebrows and mouth to convey various emotions.

Can users' augment their facial features?

Yes. Face morphing includes over 20 different toggles for fine-tuning various parts of the face such as shrinking and expanding eyes, cheeks, noses, and foreheads.

How many users can interact with a Face Effects experience on the same device, at the same time?

Up to three users can experience Face Effects on the same device at the same time.

Can users take a selfie or record a video of their Face Effects or Hand Tracking experience to share in a message or across social media?

Yes. Users can capture a selfie or video of their Face Effects experience and then share it to the most popular social media and messaging applications.

How can users go from trying on products to checking out?

Since all 8th Wall AR experiences harness the power of the web, developers can integrate real-time APIs such as inventory or SKU data to create experiences that reflect real-time availability and product information to guide users from product selection to purchase with ease.