For Brighten your Colors we build a face tracking webAR experience that got embedded into over 40 retailer websites across Europe.
For the Brighten your colors project we created a face tracking webXR element to try on over 25 types of Polaroid sunglasses. On the websites of over 40 big retailers across Europe, users were asked to “take the GIF challenge” and choose 3 models, which they can subsequently try on using a virtual try-on experience in webAR. Each try-on is snapped as a picture and after 3 try-ons, a GIF is generated, together with a discount code which the users can use on the website or in-store.
The project was built using a mix of 3D technologies with an added complication that over 25 – 3D models would be selectable, in 12 languages and that face-tracking on webAR needed to be a stable part of the solution. Each retailer was also able to brand the experience themselves with a logo and create their own discount code.
Other Work by Moyosa Media