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Givenchy TK-360

For the release of the TK-360 knit, Givenchy's avant-garde full knit sneaker, we've created a consumer engagement piece using 8th Wall.

For the release of the TK-360 knit, Givenchy's avant-garde full knit sneaker, we've created a consumer engagement piece using 8th Wall.

For the release of the TK-360 knit, Givenchy's avant-garde full knit sneaker, we've created a consumer engagement piece using 8th Wall. Users can point their phone at the store location, triggering an animation which weaves the shoe from scratch and creates a 3D model, which can be viewed all around and sized for better viewing. This was a great opportunity for us to show what web XR can do for the fashion industry.

Featured screenshot
Featured screenshot
Featured screenshot