WebAR Delivers Real Value

Join agencies and brands who are achieving ROI with WebAR today

Report: The Retail Brand's Guide to WebAR

See how leading retail brands are using WebAR to drive their marketing strategy.

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Why WebAR?

WebAR, or web-based augmented reality, enables augmented reality (AR) to work within a browser. Web AR opens up new ways to connect with users by engaging them in extraordinary, interactive experiences anywhere they are—all with no app required.


Massive Reach

8th Wall experiences can be accessed by 5 billion iOS and Android smartphones worldwide in addition to computers and AR/VR headsets.


Proven Impact

WebAR is effective at the top, middle, and bottom of the marketing funnel, delivering impact with impressive dwell time, conversion and engagement.


No App Required

WebAR experiences require no app to download, reducing activation energy and barrier to entry to increase engagement with your content.

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Create Augmented Reality Content 
for the Web

The 8th Wall Engine powers AR experiences that work in the browser across all devices.

Place interactive 3D in your space with World Effects

Explore World Effects

Build location-based WebAR experiences with Lightship VPS

Explore Lightship VPS

Bring print & packaging to life with Image Targets

Explore Image Targets

Try on accessories, face filters and more with Face Effects

Explore Face Effects

Success at Every Stage

WebAR is demonstrating success at every stage of the funnel from awareness and interest to consideration and purchase.


dwell time

General Mills, Universal Pictures, and Dreamworks teamed up for a WebAR campaign promoting "Trolls World Tour," where kids interacted with Trolls characters and over 60% of user sessions exceeded 5 minutes.


Click-Through Rate

LUSH created a “Snow Fairy” WebAR campaign and distributed three unique experiences across in-store and online channels, generating an 18% click-through rate.


Increase in Sales

Chilli Beans used WebAR for a virtual try-on experience using 1,000+ eyewear models for their latest collection, resulting in an astounding 48% increase in sales.

Create In-Game Augmented Reality Experiences

Rewarded AR Ads deliver immersive branded experiences in real-world games, engaging and entertaining players across the world.

Circle K Ad

3.7+ millions impressions

95% completion rate

3% click-through rate

Integrate your brand’s interactive WebAR experience into Niantic’s globally popular games, Pokémon GO and Monster Hunter Now.

Learn more

Trusted Brands Trust 8th Wall

8th Wall has powered over 2,000 commercial WebAR experiences for top brands across industry verticals.

Nike LogoMorgan Stanley LogoCoca Cola LogoPrada LogoBarbie LogoFerrari LogoUniversal Pictures LogoLancôme LogoState Farm LogoMcDonalds LogoMolson Coor LogoWalmart LogoDiageo LogoVerizon LogoChase LogoSpotify LogoNetflix LogoStarbucks LogoDior LogoVolvo Logo

Reach More Users

8th Wall supports more smartphone users 
than any other AR platform.

8th Wall WebAR
3.5 Billion3.5 B
1.25 Billion1.25 B
891 Million891 M

Case Studies

A deep dive into customer success using WebAR


Answers to commonly asked questions about WebAR

WebAR, also known as web-based augmented reality, is the innovative technology that empowers augmented reality experiences directly within your web browser on any mobile device, including headsets. Unlike traditional AR applications, WebAR eliminates the need for users to download any additional apps. Users simply click on a link or scan a QR code to seamlessly open an AR-enabled web page right in their browser, ensuring a smooth and efficient augmented reality experience without the hassle of app downloads.

Augmented Reality (AR) is a technology which enables users to experience the real world together with digital information or objects at the same time. It requires a user to view the real world through a display, such as a mobile or wearable device, and makes use of computer vision technology to augment a user's experience of the world with computer graphics.

Virtual Reality, or VR, is a technology that allows users to to experience a completely simulated or virtual world. It typically requires the user to wear a head-mounted display which completely obscures the user's view of the real world, although some VR experiences can be experienced on 2D screens as 3D experiences.

WebVR, or web-based virtual reality, refers to technology which enables virtual reality content to work within a browser. WebVR can be experienced on mobile, tablet and desktop computers as 3D experiences or as virtual reality experiences in browsers accessed via head-mounted devices or HMDs. WebVR requires no app to download. Users access WebVR by clicking a link or scanning a QR code to open a VR-enabled web page in the browser.

You can develop and publish an AR website with 8th Wall. Get started with 8th Wall by signing up for a 14-day Free Trial here.

Yes, the 8th Wall Cloud Editor supports the development of WebAR and WebVR content.

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