WebAR Delivers Real Value

Join agencies and brands who are achieving ROI with WebAR today

The Brand's Guide to WebAR - Consumer Packaged Goods

Generated WebAR graphic

Why WebAR?

WebAR, or web-based augmented reality, enables augmented reality (AR) to work within a browser. Web AR opens up new ways to connect with users by engaging them in extraordinary, interactive experiences anywhere they are—all with no app required.


Massive Reach

8th Wall experiences can be accessed by 5 billion iOS and Android smartphones worldwide in addition to computers and AR/VR headsets.


Creative Freedom

Harness the freedom and flexibility of the web with complete control of your content, launch schedule, analytics solution and more.


No App Required

WebAR experiences require no app to download, reducing activation energy and barrier to entry to increase engagement with your content.

Success at Every Stage

WebAR is demonstrating success at every stage of the funnel from awareness and interest to consideration and purchase.


dwell time

Sony Pictures partnered with Trigger—The XR Agency to create a WebAR experience for the premiere of Jumanji: The Next Level where users spent an average of 5 minutes.


click-through rate

Anheuser-Busch InBev worked with Aircards to create a WebAR Face Effects experience for Golden Road Brewing's Dodgers Blonde Ale which saw an 18% click-through rate for the rebate featured in the experience.


increase in sales

NY Fashion brand KHAITE teamed up with Rose Digital to bring its SS21 collection lookbook to life with WebAR which led to a 400% increase in sales of this collection.

Brands Powered by 8th Wall

8th Wall has powered over 2,000 commercial WebAR experiences for top brands across industry verticals.

Case Studies

A deep dive into customer success using WebAR

Reach More Users

8th Wall supports more smartphone users 
than any other AR platform.

8th Wall WebAR
3.5 Billion3.5 B
1.25 Billion1.25 B
891 Million891 M
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Create Augmented Reality Content 
for the Web

The 8th Wall Engine powers AR experiences that work in the browser across all devices.

Place interactive 3D in your space with World Effects

Explore World Effects

Build location-based WebAR experiences with Lightship VPS

Explore Lightship VPS

Bring print & packaging to life with Image Targets

Explore Image Targets

Try on accessories, face filters and more with Face Effects

Explore Face Effects

Find an 8th Wall PartnerVerified Badge

Connect with an agency or creative development studio with proven experience
in creating with 8th Wall.

Frequently Asked Questions about WebAR

WebAR, or web-based augmented reality, refers to the technology which enables augmented reality to work within a browser. WebAR requires no app to download. Users access WebAR by clicking a link or scanning a QR code to open an AR-enabled web page in their browser.

Augmented Reality (AR) is a technology which enables users to experience the real world together with digital information or objects at the same time. It requires a user to view the real world through a display, such as a mobile or wearable device, and makes use of computer vision technology to augment a user's experience of the world with computer graphics.

Virtual Reality, or VR, is a technology that allows users to to experience a completely simulated or virtual world. It typically requires the user to wear a head-mounted display which completely obscures the user's view of the real world, although some VR experiences can be experienced on 2D screens as 3D experiences.

WebVR, or web-based virtual reality, refers to technology which enables virtual reality content to work within a browser. WebVR can be experienced on mobile, tablet and desktop computers as 3D experiences or as virtual reality experiences in browsers accessed via head-mounted devices or HMDs. WebVR requires no app to download. Users access WebVR by clicking a link or scanning a QR code to open a VR-enabled web page in the browser.

You can develop and publish an AR website with 8th Wall. Get started with 8th Wall by signing up for a 14-day Free Trial here.

Yes, the 8th Wall Cloud Editor supports the development of WebAR and WebVR content.