Red Bull Launches Its First Web-Based Augmented Reality Activation, Brings Pro Gamer Ninja to Fans as Interactive Avatar
8th Wall is on a mission to make AR content accessible to all. Founded in 2016 and headquartered in Palo Alto, California, the spatial computing company is best known for bringing augmented reality to the mobile web, and has powered experiences for brands including Lego, Miller Lite, British Gas, Toyota, Heineken, and Sony Pictures’ Spider-Man: Into the Spider-Verse.
8th Wall’s game-changing software makes it possible for interactive augmented reality content to work on all smartphones within the browser, no app needed. For the first time, brands and developers can offer both markerless and marker-based AR experiences on their websites and as advertising units.
The technology gives people instant access to this immersive media as easily as they would view a photo or video. From breaking news stories, to e-commerce sites, to brand activations, 8th Wall makes AR compatible with the world’s most immediate source of information: the mobile web.
Erik Murphy-Chutorian founded 8th Wall to address a huge pain point in software development: integrating state-of-the-art computer vision and machine learning into software development.
"So much of the technology required for mobile augmented reality (AR) was being discussed in academia, but few commercial apps were taking advantage of it," says Erik Murphy-Chutorian. "The issue was that too few developers had the tools to integrate the required computer vision technologies into their apps."
Erik has deep expertise in computer vision, imaging infrastructure, data analysis and full-stack/mobile product development. Prior to founding 8th Wall, he worked at both Facebook and Google as an engineering manager and senior staff software engineer respectively, leading the initiatives behind a number of key projects on Google Images and Google Photos. Erik holds a Ph.D. in computer vision from the University of California, San Diego and a BA in Engineering Physics from Dartmouth College.
8th Wall Web Frees Mobile AR From Tyranny
"Content...can now run directly on any existing website. The importance of this development cannot be understated."
8th Wall Beats Google & Apple to Market with an AR Platform for Web
"...Retailers, advertisers, and other AR content publishers can release an AR experience to an audience without having to convince them to download an app..."
8th Wall Announces Solution For AR Web Browsing
"Using 8th Wall Web will allow various industries such as e-commerce, advertising, gaming and entertainment to reach a market of an estimated 3.2 billion users..."
8th Wall Web Makes Augmented Reality for Websites a Reality for Mobile Devices
"...Publishers can push users directly into the world of AR without any obstacles. All it takes is a link in a webpage to
8th Wall Breaks Out of the App and Onto the Mobile Browser
"8th Wall Web allows marketers to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a QR code."
Augmented reality developer tools startup 8th Wall raises $8 million
"A big part of 8th Wall’s mission is to bring people their first AR experience. For them, that starts with accessibility."
8th Wall To Revolutionize Mobile AR Development
"Publishers reach only a fraction of the 3+ billion addressable smartphones in the world. 8th Wall…is going to change that, and might well become a unicorn in the process."
New 8th Wall Web Revolutionizes the AR Industry for Developers and Users
"The possibilities for businesses to create immersive content for everyone is now a reality..."
8th Wall Web Platform Brings AR to a Wide Audience
"Eliminating the need to download apps in order to view AR content, the 8th Wall Web platform opens up the world of Augmented Reality to the general audience."
8th Wall Raises $8 million for AR Platform That Works Across Most Smartphones
"We are moving to an era of physical technology, which allows us as people to interact with tech in a way we have never done previously."
Investors Bet $8M on Former Google & Facebook Engineers' Platform-Bridging AR Development Tool
"8th Wall uses computer vision to enable six degrees of freedom tracking, light estimation, and surface detection capabilities for apps on iOS or Android."
AR Startup 8th Wall Secures $8 million Towards Platform Expansion
"AR presents the chance to reimagine applications in a way never previously possible and will lead to user interactions that are much more natural."