Inspired by the collaboration between legendary American street artist Kenny Scharf (a contemporary of Keith Haring and Jean-Michel Basquiat) and creative director Kim Jones, the joyous candy-coloured AR effect takes the user inside the universe of this collection: a world of expressive characters and bright colour palettes.
Upon taping on the screen, it tears down and reveals Kenny Scharf’s irreverent graphics and cartoon-inspired artwork. At “mouth opening”, the user swallows the KS artwork. The user appears again, with the Dior beret on his head.
Other Work by Atomic Digital Design - ADD