Bakerpark - Cannes Lions

Teads Baker Park is an immersive AR experience created for the Cannes Lions Festival 2023, designed to showcase the three main elements of their digital marketing activations: creative marketing, omnichannel marketing, and contextual marketing.

Teads specializes in integrating digital marketing campaigns across a variety of media platforms - this 8th Wall experience uses world effects to create a 360-degree virtual showcase room that integrates interactive content such as in-experience videos, quizzes, and a carousel activation that allows the user to scroll through virtual infographics.