For Earth Day 2023, Balenciaga released this WebAR game where users can learn more about sustainable and regenerative farming.
Embracing the motto: "Take care of the earth and she will take care of you 🌱🌷🌏" with this #ARForGood experience, the Balenciaga Regenerative Agriculture Experience! This Earth Day initiative is accessible on any smart device.
Users can now farm crops virtually using regenerative agriculture techniques that improve soil health in reality.
After choosing their virtual farmer, they will be guided through intercropping, crop rotation, agricultural waste management, and composting while exploring virtual landmarks.
Other Work by Atomic Digital Design - ADD