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L.A. Dodgers - World Series Selfie

Celebrate The Dodgers World Series Win in Augmented Reality!

Celebrate The Dodgers World Series Win in Augmented Reality!

WebAR L.A. Dodgers Face Filter

To commemorate the LA Dodgers World Series win in 2020, and working in partnership with the Golden Road brand team, Aircards delivered a unique face filter experience which enabled users to virtually drink a can of Dodgers Blonde Ale, and also triggered falling LA Dodgers logo confetti!

LA Dodgers fans could tap to take a photo or video of them celebrating and share to social media. They could also tap to redeem a rebate coupon, which activated a custom map integration to show their nearest physical store location.

There were two primary modes of distribution; social media and a custom branded QR code printed as a newspaper ad in the L.A Times.

WebAR Experience Features

  • Custom 3D modelling
  • Custom map integration
  • Both digital & print activations (including QR code within the L.A. Times)
  • Advanced analytics provision

Campaign Results

  • 1m 28s average dwell time
  • 18% Click-through rate
  • Featured in the L.A. Times

As is a common trend with WebAR experiences, the average dwell time was impressive. With an average of approx. 1 minute and 30 seconds within the experience per user, Dodger fans spent time having fun with the face filter, replaying multiple times & viewing the custom virtual map.

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