WebAR L.A. Dodgers Face Filter
To commemorate the LA Dodgers World Series win in 2020, and working in partnership with the Golden Road brand team, Aircards delivered a unique face filter experience which enabled users to virtually drink a can of Dodgers Blonde Ale, and also triggered falling LA Dodgers logo confetti!
LA Dodgers fans could tap to take a photo or video of them celebrating and share to social media. They could also tap to redeem a rebate coupon, which activated a custom map integration to show their nearest physical store location.
There were two primary modes of distribution; social media and a custom branded QR code printed as a newspaper ad in the L.A Times.
WebAR Experience Features
- Custom 3D modelling
- Custom map integration
- Both digital & print activations (including QR code within the L.A. Times)
- Advanced analytics provision
- 1m 28s average dwell time
- 18% Click-through rate
- Featured in the L.A. Times
As is a common trend with WebAR experiences, the average dwell time was impressive. With an average of approx. 1 minute and 30 seconds within the experience per user, Dodger fans spent time having fun with the face filter, replaying multiple times & viewing the custom virtual map.
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