The Met Unframed

Leveraging on webAR and immersive 360° environments, we opened the virtual doors of The Metropolitan Museum of Art at a time where the pandemic forced the museum to close to the public.

Part AR activation, part game, part virtual tour, the experience included a dozen reimagined galleries and a true-to-scale Great Hall for guests to explore. Visitors were put to the test in order to complete educational challenges and mini-games - those who proved to be worthy competitors were able to qualify as art loaners, receiving a digital version of selected artworks to be displayed on their own private walls at home in AR.

The Met Unframed provides the opportunity to experience art in innovative new ways, envisioning new ways of what it means to visit a museum. So if you can’t go to the Met, we’ll bring an interactive version of Met to you.