Telling people that plastic pollution is a problem is one thing, but actually showing them a physical representation of how much plastic they use and throw away had a much bigger impact.
As Corona became the first global beverage brand to achieve a net-zero plastic footprint, we built an immersive WebAR mobile experience that lets people visualize the impact of their own individual plastic footprint.
The Corona Plastic Reality AR experience educates consumers on how much plastic they generate each year and shows them how to reduce their plastic footprint. After calculating their average plastic use with a six-question quiz, it then uses AR to help them visualize what all that plastic actually looks like in their own home as well as showing how that plastic pollutes oceans and beaches around the world.
Powered by 8th Wall, this was a complex WebAR experience with multiple layers and 360º video. We used shock value to show people their year in plastic, and it worked.
Other Work by UNIT9