Bringing Bloomingdale's 150th Anniversary Collection to life using WebAR. Users can trigger off of the anniversary catalog or tap to place models.
In honor of Bloomingdale’s 150th anniversary, ROSE helped bring their 150th Anniversary Collection to life using augmented reality. Over 400,000 households received AR activated catalogs that enable the celebration-worthy exclusives to jump off the page and into real life.
Customers can scan AR enabled looks within the catalog to see how they look and move in real life, not to mention click to purchase inside the experience. This experience has led to a +22% conversion rate to shop and a +38% engagement rate.
Other Work by Rose Digital