Hunt for the Premier League Trophy in augmented reality across 5 cities in the U.S. and enter to win tickets to the Summer Series matches.
In partnership with Premier League and Doppelgänger, the team at ROSE created an augmented reality trophy hunt where fans have a chance to hunt for Premier League club trophies in five cities across the USA. Users in the Maryland/D.C., Philadelphia, Orlando, New York/New Jersey, and Atlanta areas can use the in-experience map to discover and locate 20 trophies in the run up to Premier League’s first-ever Summer Series. Upon entering a trophy boundary, users tap to place to reveal a 3D trophy and collect the respective badge to add to their trophy cabinet collection. By collecting trophies around the city, users gain entries into Premier League’s Summer Series giveaway. Fans can take photos and videos with their collected trophy, as well as turn themselves into the trophy using the face filter. For fans outside of the participating cities, an at-home version allows users to support their favorite team and experience a trophy reveal in AR.
Other Work by Rose Digital