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Nike Drop Vault

Get up close and personal with some key Nike kicks and the signature athletes who wear them.

Get up close and personal with some key Nike kicks and the signature athletes who wear them.

When Nike and retail company Finishline partnered to create the Nike DropVault, they turned to 14Four to bring star athletes LeBron James and Kyrie Irving directly to their customers -- whether they may be. The high-tech experience uses augmented reality (AR) to get up close and personal with some key Nike kicks and the signature athletes who wear them.

The Experience

Simply scan the QR code code on your smartphone to visit the Nike vaults. These decked out sports lockers become a part of your reality, appearing wherever you are -- whether that’s in your living room, at the office or in the park. Once you’re in the vault, check out the product and find Easter eggs that capture Kyrie and LeBron’s unique approach to life and sports.

Outcome

The Nike DropVault was an exclusive offer for Finishline’s STATUS members. Within one day of the launching, Nike’s Blazer and Kyrie7 sold out and STATUS member sign up increased 6%.

Try it out here: https://akqa-002-nike-ar-locker.still.14four.com

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