Working with Aircards, LUSH provided their audience with the unique opportunity to immerse themselves fully in the world of the Snow Fairy.
The LUSH “Snow Fairy” WebAR campaign featured three unique experiences; a personalised gifting flow; a Holiday-themed face filter and a fully immersive portal environment.
Leveraging the cross-channel power of Web-based Augmented Reality, the experience was distributed as both an in-store retail experience and across a variety of online channels. Each unique experience featured a connection to the next, delivering a fully immersive journey through snow-laden forests and into the enchanted world of the Snow Fairy.
WebAR Experience Features:
This experience featured:
- Custom 3D modeling & animation
- Immersive soundscape SFX
- In-store QR code activation
- Online activation
- Advanced campaign analytics
Campaign Result Highlights
- 18% click-through rate
- Over 4 minutes dwell time inside the portal
Other Work by Aircards