We’re thrilled to share some exciting news from Long Beach: 8th Wall Studio has been named Best Developer Tool at the 2025 Auggie Awards at Augmented World Expo USA! 🏆

This recognition is more than a win for us, it’s a celebration of the incredible community of developers, creators, and builders who are shaping the future of immersive technology alongside us.

AWE, the world’s largest event dedicated to AR and VR, gathered over 5,000 attendees, 250 exhibitors, and 450 speakers this year, all rallying around a common mission: to bring extended reality into the mainstream. The Best Developer Tool award honors platforms that empower creators to push boundaries, and this year, you helped make 8th Wall Studio stand out.

8th Wall Studio is our biggest leap forward yet. Purpose-built for the AI era, it’s designed to give you more power, speed, and flexibility than ever before. From real-time editing in your browser to seamless deployment across web and native apps, Studio makes it easier to bring your vision to life across mobile, desktop, and XR headsets.

And now, with the recent general release of Studio, we’ve added powerful new features that open up even more possibilities:

• AI-native Asset Lab: Instantly generate 3D assets, characters, and animations with integrated GenAI tools like GPT Image 1 and Meshy.
• Native App Export: Deploy directly to Android today, with iOS and more platforms coming soon.

These tools are all about unlocking your creativity and removing barriers to build, whether you're prototyping a quick idea or launching a full-scale immersive app.

"Studio represents a new era in 3D and XR development, one where AI accelerates creativity and cross-platform deployment is seamless,” said our founder, Erik Murphy-Chutorian. “Winning this award at AWE reinforces our belief that the future of immersive content will be built in the browser, powered by AI, and accessible to everyone.”

We are also very excited to recognize ARKx, Saatchi & Saatchi Germany and Form&Fun Studio, for their win of Best Campaign for the OREO x PAC-MAN: The SuperMarcade AR experience powered by 8th Wall. Also a Webby and Cannes Lions winner, this immersive activation transformed supermarkets into real-life AR PAC-MAN mazes. 

Best Campaign Auggie Award Winner OREO x PAC-MAN SUPERMARCADE: Created by ARKx with Saatchi & Saatchi Germany and creative direction from Form & Fun

To every developer who’s built with us, shared feedback, filed a bug, pushed the limits, or inspired others—we see you. And we thank you.

Start Building Today

To celebrate, we’re giving 50 bonus credits to all new Studio signups in June. Head to 8thwall.com to get started—or dive back in and try the latest features.

We can’t wait to see what you create!