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Manchester City and TECNO Mobile launch a WebAR experience that allows football fans to sign for the Premier League champions

Fans can explore the Etihad Stadium, meet first-team players, sign their new contract, select their squad number and take part in a penalty shootout

Apr 151 MIN READ | SPORTS & FITNESS

Kia launches “Robo Dogmented Reality” experience for Super Bowl

The experience allows users to search for adoptable animals in their local areas through a partnership with the Petfinder Foundation

Mar 171 MIN READ | SPORTS & FITNESS

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Nike launches in-store activation that invites customers to experience sports in new ways

Customers at Nike stores can unlock five Web AR mini-games and win a prize in this fun-filled adventure

Jan 201 MIN READ | SPORTS & FITNESS

Hologram of tennis champ Andy Murray challenges you to beat his score in a WebAR game by American Express

Andy Murray coaches players to victory on a Wimbledon Centre Court for the chance to win an amazing prize package

Jul 161 MIN READ | BANKING & FINANCE

Industry-first WebAR cricket game promotes the launch of The Hundred tournament

The interactive game allows families to be a part of the event without leaving their homes

Jul 21 MIN READ | SPORTS & FITNESS

Lay’s® and Pepsi Max Team Up with Lionel Messi, Lieke Martens and Paul Pogba to Bring Joy Through Football

WebAR experience is in support of Men's UEFA Champions League and UEFA Women's Football

Apr 121 MIN READ | FOOD & BEVERAGE

Invesco QQQ ETF launches QQQ Hoops AR experience for March Madness

Get an augmented reality check from NCAA Legend Grant Hill and Earn Digital Dough in this virtual basketball game

Mar 232 MIN READ | SPORTS & FITNESS

USA TODAY launches WebAR Hoops experience as part of its annual Brackets competition

Shoot hoops from your couch and challenge your friends in the “Couchketball Hoops Challenge”

Mar 81 MIN READ | SPORTS & FITNESS

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