8th Wall Blog

Beauty & Wellness

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Burberry develops an Augmented Reality experience for Burberry Goddess, their new refillable fragrance

Burberry invites customers to come face to face with a lioness through its latest augmented reality experience

Jan 41 MIN READ | LUXURY

L’Oréal Professionnel generates buzz for Metal Detox launch in Sephora with immersive AR campaign in Times Square

Beauty fans scanned the QR code on a digital billboard above the Sephora store with their phones to launch the real-time AR experience

Dec 121 MIN READ | BEAUTY & WELLNESS

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Charlotte Tilbury Beauty invited customers into the metaverse with first-ever 3D volumetric avatar

Customers brought the iconic Charlotte Tilbury into their environment with WebAR

Jul 201 MIN READ | HOLOGRAM

10 ways brands and marketers are using the power of Web AR to spread holiday cheer this season

Discover holiday experiences from Dior, Westfield, LUSH, Harrods, TGI Fridays and more

Dec 164 MIN READ | LUXURY

Experience an enchanted Holiday season both in store and at home with Lancôme’s AR experience

Enjoy a mesmerizing view of Paris from the Eiffel Tower with this magical portal experience

Dec 131 MIN READ | BEAUTY & WELLNESS

Dermalogica uses on-packaging WebAR experience to educate customers on new product range

The Smart Serum experience informs customers on the product ingredients, product instructions and launch dates

Aug 281 MIN READ | BEAUTY & WELLNESS

Oral B launches AR game to promote dental hygiene during the holiday season

Players use the Oral B toothbrush to blast monsters in this Halloween themed game

Aug 51 MIN READ | BEAUTY & WELLNESS

All of Us Research Program Transforms Ordinary Traffic Boxes Into Educational Destinations Using WebAR

The campaign aims to promote diversity and inclusion in health research

Jun 181 MIN READ | BEAUTY & WELLNESS

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