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Oral B launches AR game to promote dental hygiene during the holiday season

Players use the Oral B toothbrush to blast monsters in this Halloween themed game

Aug 5, 2021 . 1 min read . Beauty & Wellness
Oral B launches AR game to promote dental hygiene during the holiday season

With Halloween right around the corner, Oral B wanted to find a fun and creative way to remind kids and parents about the importance of dental hygiene. To accomplish this, they created an interactive web-based augmented reality game that showcases their product as the hero.


Players access the WebAR game by scanning a QR code or accessing a link on their smartphone. Once scanned, a child dressed in a Halloween costume surrounded by monsters appears in the player's physical space. Using the orientation of their phone to aim, players tap the Oral B button on their screen to blast as many monsters as possible in 30 seconds. After completing the game, players are able to purchase a kid friendly Oral B toothbrush just in time for the holiday season.

Created by 3rockAR and powered by 8th Wall, this game was built using WebAR which means that no downloads were required for users to play the game. As no download or app is required, players are able to instantly access the game making the barrier to entry extremely low. 

Try the experience yourself by tapping here. 🎃👻


Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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