When a product jumps off the pack, moves in 3D, or lets you interact right from your phone’s browser, something shifts. You're not just consuming a brand experience, you’re living it. With WebAR, all it takes is a scan of a QR code to give consumers access to a brand activation that turns them into players. 

Here are five brand campaigns that use 3D and AR to do just that.

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🚀 OREO Space Dunk: A Cosmic Cookie Quest

Created by Made by Humans

To celebrate its limited-edition Space Dunk cookies in Southeast Asia, OREO launched an interactive experience that turned snacking into a galactic adventure. Users played a game to dunk cookies into a swirling Milky Way, unlocking space-themed OREO embossments like rockets, helmets, and telescopes along the way. The game encouraged repeat play with five unique digital cookies to collect, blending light competition with brand storytelling.

What set this experience apart was the integration of physical packaging and the camera. Users who found special embossed cookies in real packs needed to scan a special cookie found inside to unlock the final collectible and earn more points. 

OREO’s Space Dunk shows how 3D, collectibles, and gamification can come together to create an experience that’s playful, memorable, and designed for a mobile-native generation.

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🚗 Nissan Micra Quest AR Experience: Unlock Clues and Reveal the Car

Created by Atomic Digital

Nissan turned car discovery into a playful, interactive quest with the launch of the all-new Micra. Using WebAR, users activated the experience in the browser and were engaged in a series of spatial challenges. They were asked to tilt their heads to answer Micra-themed trivia, search for virtual clues in their physical space, take branded selfies, and play 3D mini games. After playing, they were rewarded with a reveal of the new Micra in full 3D right in their space using augmented reality.

This spatial experience launched globally in more than 13 countries. Users engaged on this full-on adventure through Nissan’s social media channels. 

This experience shows how WebAR can turn product exploration into an immersive, gamified journey which boosts brand engagement and brings customers closer to the product, literally and emotionally.

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🦖 McDonald's x Jurassic Park: Bring Dinosaurs to Life

Created by HMPU

McDonald’s blended nostalgia and cutting-edge tech in a partnership with Jurassic Park. Special collectible cards found in Jurassic Park Happy Meals could be scanned to bring the dinosaurs featured on the cards to life. Accessing the experience through a QR code on each card, the user leveraged their smartphone camera to activate the card using 8th Wall’s image recognition technology which caused a 3D animated version of the dinosaur to appear in the space in front of them. Users could then use on screen buttons to feed the dinosaur, make them walk around or even trigger them to do a dramatic roar. 

It’s a perfect example of how WebAR can activate physical collectibles, bringing customer delight while increasing the time spent engaging with the brand. The experience also offered a more sustainable alternative to traditional plastic toys, using digital dinosaurs to entertain without adding waste.

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👜 Moschino’s Tie Me Bag: Product Discovery in 3D

Created by Monogrid

For the launch of its Tie Me Bag, Moschino invited customers to explore the product in their space wherever they are to boost their confidence while shopping and drive online sales. Users could view three different sizes and multiple material finishes in high-fidelity 3D, right from their mobile browser. This included interactive hotspots which enabled users to trigger a dynamic animation demonstrating the bag’s adjustable belt feature or get up close to the bag's embossed tone-on-tone identity. 

“For Moschino’s Tie Me Bag launch, we used WebAR to bring product, story and interaction into the same space. On any phone, anywhere. By shortening the path from discovery to purchase, this activation helps turn curiosity into conversion,” said Francesco Bernabei, CEO of Monogrid, on the company's website.

Using 8th Wall’s World Tracking capability, users placed a life size pedestal in their space where an extremely detailed 3D model of the Tie Me Bag sat. This gave them the opportunity to get up close and move around the product, something not possible with static images or video on typical e-commerce product pages.

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🌍 Barni’s PlanetARium: Turning Snack Time Into Space Time

Created by AliveNow

Mondelez’s Barni snack brand invited users on an interplanetary journey, right from the product box. After scanning a QR code on the pack, users launched PlanetARium, an immersive solar system in augmented reality that comes to life in the browser. Beyond witnessing a full solar system jump out from the snack wrapper, the experience included a quiz to test users’ planetary knowledge which added an educational bonus alongside post-purchase engagement.

This is a great example of how 8th Wall’s image target technology can transform product packaging into an out-of-this world experience and provide value well past the point of purchase. 

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The Power of Playable Experiences 🎮✨

Compared to static ads or product photos, AR and 3D give people something to do, not just something to look at. These experiences feel more like games than marketing, tap, scan, move around, trigger animations, unlock surprises. They invite curiosity and reward interaction. 8th Wall makes it easy to build this kind of hands-on engagement which can be accessed by millions of people straight from the phone, turning packaging, cards, or products into something people want to explore and share.

Get started transforming your brand campaign with immersive storytelling at 8thwall.com.