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20th Century Studios brings “Avatar: The Way of Water” fans into the oceans of Pandora using WebAR

Fans can explore the underwater world of Pandora directly from their smartphones

Jan 19, 2023 . 1 min read . Arts & Entertainment
20th Century Studios brings “Avatar: The Way of Water” fans into the oceans of Pandora using WebAR

In celebration of the highly anticipated theatrical release of “Avatar: The Way of Water”, 20th Century Studios released an immersive Augmented Reality experience where spectators and passers-by could dive into the oceans of Pandora using only their smartphones. 


All users had to do was point their smartphones at a 286m2 display located in the heart of Paris. Upon clicking the display, water instantly bursts out of the image and fills up the screen, making for an engaging and immersive experience for the user as their world overlaps with the underwater world of Pandora. After completing the experience, users could click on the “Reservez maintenant” button to purchase tickets for the movie. 

The key to this experience is the use of 8th Wall’s world-class SLAM (Simultaneous Localization and Mapping) system and image tracking, which allows for the display to recognize and respond to specific images in the environment. This anchors the AR experience to the real world, creating a sense of immersion and realism that is truly unique.

Created by the digital production studio Flamingo Filter in partnership with the French creative agency, Ok C'est cool, this is an excellent example of how WebAR can create truly immersive and engaging experiences for audiences. 


Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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