8th Wall Blog
Porsche uses WebAR to advertise its 2020 Porsche Taycan
The WebAR experience appeared in a print ad for the September and October issues of German magazine Auto Motor Sport
Vienna-based agency svarmony created a WebAR-activated print ad that appeared in the September and October issues of German magazine Auto Motor Sport for the 2020 Porsche Taycan. The advertisement served as an image target, which triggered a realistic 3D model of the Porsche Taycan to appear to the user.
Users could interact with the luxury sports car by scaling, rotating, changing the paint color and even changing the hub caps before being directed to the Porsche website to learn more.