The Digital Porsche Brand Academy, a Web AR training experience developed for Porsche by consulting agency innovation.rocks, has received two prestigious Red Dot Awards in the ‘Interface & UX’ and ‘Brand Design & Identity’ categories. The Red Dot Award is an international design competition for product and communication design and is considered one of the preeminent award programs in the design field

The Digital Porsche Brand Academy is a first-to-market training tool that enables Porsche employees around the world to experience the brand’s unique history and values firsthand using augmented reality. An animated avatar takes employees on a journey through three different chapters of Porsche’s brand story: the past, present and future, where they can explore realistically animated Porsche-locations, take a seat in a virtual Porsche, support the construction of a car, and even take a quiz at the end of the experience.

The Digital Porsche Brand Academy gives employees the chance to build a relationship with the brand and discover the company’s future plans.

🚗 Learn more about the project here.