Pepsi is giving Super Bowl fans a way to step inside the Pepsi Super Bowl LV Halftime Show Commercial featuring multi-award winning artist, The Weeknd, and become part of the action with an immersive 360-degree augmented reality experience.

Users scan a QR code on specially marked cans of Pepsi which brings them to the Pepsi Super Bowl LV Halftime site on their smartphone. From there, they click a link to enter the AR portal experience which begins by asking them to drop the Pepsi Super Bowl LV Halftime portal door in their physical space. Once the AR portal is placed, the user is moved into the portal (as if on a moving sidewalk) to explore the Pepsi Super Bowl LV Halftime Show Commercial featuring The Weeknd in 360-degrees.

This is web-based augmented reality experience was created by Virtual Rights Management ARIA 360° AR division.

🏈 Try this experience by clicking this link.