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Nike Virtual View on FinishLine.com lets you ‘try on’ apparel

The experience lets shoppers preview clothing on 3D holograms of models in WebAR

Oct 21, 2020 . 1 min read . Hologram

Nike Virtual View on FinishLine.com lets you ‘try on’ apparel

Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers preview clothing on 3D holograms of models in WebAR while browsing the Finish Line website. Customers can select from XS-XL to see how Nike styles fit on a model that is their size, swipe to rotate, then tap “Shop Now” to purchase with size and fit confidence.

👟 Check out your fit with Nike Virtual View.

Hologram Fashion & Apparel

Written by 8th Wall

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.

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