8th Wall Blog
Nike Virtual View on FinishLine.com lets you ‘try on’ apparel
The experience lets shoppers preview clothing on 3D holograms of models in WebAR
Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers preview clothing on 3D holograms of models in WebAR while browsing the Finish Line website. Customers can select from XS-XL to see how Nike styles fit on a model that is their size, swipe to rotate, then tap “Shop Now” to purchase with size and fit confidence.
👟 Check out your fit with Nike Virtual View.