Cosmetics and skincare brand Clarins is known for the premium plant-based formulas behind its popular line of makeup and serums. With its House of Clarins pop-up in Singapore, visitors had the opportunity to explore activities, learn about products and play an interactive WebAR game.

Produced by agency Threedom, the WebAR experience highlights the company’s use of natural ingredients by sending users on a mission to capture the exotic ingredients found in Clarins Double Serum. Once the user captures the ingredients, they are sent to learn more about Clarins.