Ask the Doggfather anything and get an answer by scanning a bottle of 19 Crimes Snoop Cali Red. Created by augmented reality studio Tactic in collaboration with agency Cashmere, the latest experience from 19 Crimes works in the browser and features a hologram of entertainment icon Snoop Dogg. Simply grab a bottle of Snoop Cali Red and scan it with your smartphone. Ask a question and a hologram Snoop Dogg appears with your answer!

This is the first consumer-facing experience to leverage 8th Wall’s new Curved Image Target technology which makes it possible to activate and track augmented reality using cylindrical image targets.

“Our app-based Snoop Cali Red AR experience performed beyond our wildest dreams, so this time we re-engaged with the 19 Crimes team with the ambition to hit an even wider audience,” says Tactic President Peter Oberdorfer.

“At the same time, we were already blown away by what we were seeing from 8th Wall’s technology. In a way, this was the perfect use case — we knew that both 19 Crimes and Snoop Cali Red had huge augmented reality audiences from the native app, so what better venue to launch to an even wider audience? Alongside the team at Cashmere, we came up with an experience that emulates a Magic 8-Ball, allowing a hologram of Snoop Dogg to respond to a host of questions.”

Grab a bottle and get answers from the Doggfather using this link.