8th Wall Blog
A Week in WebAR: LEGO Masters Builder, Dior and 1917
Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency
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LEGO Masters AR Builder
Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.
Will Arnett (Arrested Development star and host of LEGO Masters) tweeted about the experience on his personal Twitter account, encouraging users to share what they built:
You can try it yourself by heading over to LegoMastersBuilder.com on a smartphone or tablet — we can’t wait to see what you create!
Dior Storefronts Spring to Life
Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.
The interactive window displays added an element of surprise and delight, revealing artistic renderings that allowed passersby to engage with the brand in a creative and unexpected way.
1917 Meets 2020
Creative studio Powster immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.
Movie posters wrapped on pillars and throughout the convention served as giant image targets, which came to life when scanned with users’ phones. Passersby were rewarded with exclusive content from the movie when they used their phone’s camera to unlock the posters, without having to download an app first.
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Did you try the LEGO Masters AR Builder? Make sure to share your creation on Instagram or Twitter for the chance to win prices! 📸 Learn more about the Master Builder Challenge here.