All of us at 3rockAR were super excited to work with Donna Karen and the Estee Lauder team, the brief was great, use the power of WebAR-IYP!
All of us at 3rockAR were super excited to work with Donna Karen and the Estee Lauder team! The brief was great; use the power of WebAR-IYP to showcase the iconic 'Cashmere Mist', and reveal the ingredients in an innovative way, whilst allowing the users to then see the new holiday bottle.
The aim of the campaign is to support the holiday design of 'MAKE THE HOLIDAY BOLD WITH CASHMERE MIST'. And we certainly did that! Launched from a QR code on the POS stand in Macy's, the experience allows the viewer to send the activation to their friends and post on social media. Using real-world reflections and a mix of 3D models and video, we really smashed it - another great campaign by the team and another happy client!