WebAR 3D Cooking Demonstration Experience
Working with ABP Food Group, Aircards developed an interactive and immersive WebAR experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.
The experience was part of a larger consumer education campaign designed to give more information about animal welfare, provenance and cooking guidance.
WebAR Experience Features
The experience featured a fully custom 3D animated scene, demonstrating how to cook the perfect Wagyu steak. This included seasoning, cooking / resting times and serving suggestions.
This engaging, retail-led experience included key features such as:
- Custom 3D animation
- QR code activation
- Interactive touch points e.g. 'Tap to Season Steak'
- Advanced analytics provision including granular location breakdown
Other Work by Aircards