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Asda – Wagyu Steak Cooking Tutorial

A 'How to Cook a Wagyu Steak' 3D animated experience deployed across major UK supermarket chain, Asda Supermarket.

A 'How to Cook a Wagyu Steak' 3D animated experience deployed across major UK supermarket chain, Asda Supermarket.

WebAR 3D Cooking Demonstration Experience

Working with ABP Food Group, Aircards developed an interactive and immersive WebAR experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.

The experience was part of a larger consumer education campaign designed to give more information about animal welfare, provenance and cooking guidance.

WebAR Experience Features

The experience featured a fully custom 3D animated scene, demonstrating how to cook the perfect Wagyu steak. This included seasoning, cooking / resting times and serving suggestions.

This engaging, retail-led experience included key features such as:

  • Custom 3D animation
  • QR code activation
  • Interactive touch points e.g. 'Tap to Season Steak'
  • Advanced analytics provision including granular location breakdown
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