Doty’s Metaverse Trek is a five-item challenge to help Niantic’s adorable yeti, Captain Doty, collect camping gear around Cannes Lions Festival.
Doty's Metaverse Trek was unveiled at Cannes Lions 22'. Aircards, 8th Wall & Emodo worked in partnership to launch this WebAR powered scavenger hunt for delegates at the Cannes Lions Festival.
The on-location scavenger hunt was created for event attendees, and to show them the power of Web-based Mixed Reality for engaging consumers both in the real-world and online.
WebAR Experience Features:
- Image tracking
- Custom 3D modeling & animation
- Scavenger hunt inventory tracker
- Saved progress tracker
- Advanced analytics
Other Work by Aircards