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Doty's Metaverse Trek - Scavenger Hunt

Doty’s Metaverse Trek is a five-item challenge to help Niantic’s adorable yeti, Captain Doty, collect camping gear around Cannes Lions Festival.

Doty’s Metaverse Trek is a five-item challenge to help Niantic’s adorable yeti, Captain Doty, collect camping gear around Cannes Lions Festival.

Doty's Metaverse Trek was unveiled at Cannes Lions 22'. Aircards, 8th Wall & Emodo worked in partnership to launch this WebAR powered scavenger hunt for delegates at the Cannes Lions Festival.

The on-location scavenger hunt was created for event attendees, and to show them the power of Web-based Mixed Reality for engaging consumers both in the real-world and online.

WebAR Experience Features:

  • Image tracking
  • Custom 3D modeling & animation
  • Scavenger hunt inventory tracker
  • Saved progress tracker
  • Advanced analytics
Featured screenshot
Featured screenshot
Featured screenshot