3D WebAR experience to engage users and promote the launch of Crash Bandicoot 'On the Run' mobile game, prompting users to download the game.
WebAR Retail Experience
Aircards were tasked to design and animate an experience which makes Crash leap from the users phone into their physical space using WebAR, jumping, flipping and spinning around in classic Crash style!
The goal of this campaign was to engage users, drive awareness of the Crash Bandicoot mobile game and send them onto the App Store to download. Our in-house creative team animated this experience from the ground-up, creating a smooth and impressive end-result in Augmented Reality.
Experiences like this are a fantastic example of how brands can use WebAR to engage customers and drive brand awareness through an in-store experiential campaign.
WebAR Experience Features
This experience featured:
- Custom 3D modelling & animation
- Storyboarding and design
- Image capture and video recording functionality
- Advanced analytics provision
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