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Dermalogica - Product Packaging Experience

WebAR experience to educate customers on the Dermalogica Smart Serum product.

WebAR experience to educate customers on the Dermalogica Smart Serum product.

WebAR Product Packaging Experience

Aircards recently teamed up with Dermalogica to deliver an innovative on-packaging WebAR consumer experience to help educate customers on their new product range

Activated via QR code printed on the product packaging, the innovative Smart Serum experience used a dual content trigger, activated from both the product box packaging and bottle.

Interactive content appeared anchored in the 3D space, delivering targeted product information. Consumers were able to seamlessly capture photo/video and share to socials

WebAR Experience Features

This engaging, retail-led experience included key features such as:

  • Custom 3D animation
  • Interactive touch points
  • Screen recording functionality
  • Image Tracking
  • Dual-content triggers
  • Advanced analytics provision
Featured screenshot
Featured screenshot
Featured screenshot