‘Jump Into Africa’ Safari experience featuring a 3D Augmented Reality Portal, inviting shoppers to walk inside and explore the African Savanna.
The ‘Jump Into Africa’ Safari experience features a 3D WebAR Portal which families could interact with, walk inside and explore the African Savanna. Once inside the portal, animated 3D safari animals can be discovered alongside fun infographics to learn more about the animals in their own natural habitat.
Shoppers were able to find the experience through in-store signage and ‘peel away’ print flyers located next to Kinder products in the supermarket.
A progressive web app integration gave shoppers the ability to add the experience to their phone home screen so they could save the experience and view at their own convenience.
The experience was developed by Aircards in partnership with FPP.
WebAR Experience Features
This experience included:
- Custom 3D modelling & animation
- Progressive web app integration
- Advanced analytics provision
Other Work by Aircards