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360 AR game: Tap the cups to reveal more.

In this fun Web AR 360 game, take a tour of the beautiful tea cups representing the different Indian states. Tap on the tea cups to reveal more!

In this fun Web AR 360 game, take a tour of the beautiful tea cups representing the different Indian states. Tap on the tea cups to reveal more!

As TATA TEA embarked on a truly unique celebration of India's diversity by showcasing beautifully designed hand made Kulhad's representing the art, monuments, culture and the prominent tradition of different Indian states, we built an immersive and industry first Web AR experience by bringing the magic of augmented reality to your smartphone's web browser. You heard that right, an AR experience without the need to download any new app!

To open the experience, all you had to do was scan a QR code placed on the newspaper ad and start the journey. No additional app download was needed and using World Tracking, this amazing experience gave users the ability to interact & get a closer look at the 3D Kulhads to learn more about the art and the state they represent. Well not just that, if you really liked a design, you can just go ahead and place your order.

Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot